Tag Archives: digital marketing

SEO for Tourism Websites
On the 13th of March 2017 I presented our study about the importance of SEO for Tourism Websites. We analyzed over 400 Tourism Websites on the island of Kefalonia in terms of SEO compliance guidelines. Our results show that most of the websites are not optimized on several metrics and consequently do not rank well…

How people use their phones for travel
Think with Google just published a very interesting survey on How people use their phones for travel. The survey outlines 4 major Key findings: Smartphones are travel guides Apps are for loyalty and convenience Simplicity of use is key Phone memory (un)availability is the major reason for unistalling a Travel app There is a lot…