Agisilaos Konidaris, Erato Koustoumpardi
Seventh International Conference on Cinema & Tourism (ICCT) 2016, Vila Nova de Gaia, Portugal, on 19-20 October 2016
Publication year: 2016


In this paper we initially present QR code and NFC technologies. We then survey the use of QR codes and NFC tags in tourism applications around the world and document the pros and cons of each technology taking into account the state of the smartphone industry. This paper focuses on the use of these technologies for communication, data transfers and information retrieval under the current roaming service framework in the EU and shows how useful they could be. Finally we present an implementation of QR codes and NFC tags on the island of Kefalonia in Greece. The basic idea was to implement a pilot project for tourism attractions on the island where tourists could scan a QR code or an NFC Tag with their smartphones that would then direct them to a mobile Website containing information about the visited attraction. The basic information language is English but can automatically be translated to more than 60 other languages. The implementation was highly successful and the project is to be expanded to various other attractions and business signs. The use of QR codes and NFC tags as a Web redirection medium is not new but in this paper we prove that they are ideal and cost effective when used specifically for translation purposes.


  • Qr codes
  • NFC tags
  • roaming EU
  • tourism