Behavioural Science

• Nudging tourists : the application of nudging within tourism to achieve sustainable travelling - University of Twente Student Theses
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• Behavioral Teams Directory — Action Design Network
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• GCS_IN_CASE_A_behavioural_approach_to_anticipating_unintended_consequences.pdf
• Government - Center for Advanced Hindsight
• The $300 Million Button
• Behavioral Scientist’s Notable Books of 2021 - By Antonia Violante Heather Graci Evan Nesterak - Behavioral Scientist
• Designing Transport for Humans Not Econs - By Pete Dyson Rory Sutherland - Behavioral Scientist
• Why You Should Always Switch: The Monty Hall Problem (Finally) Explained - By Steven Pinker - Behavioral Scientist
• Knowledge Corner - BehaviorSMART™
• Behavioural Science - Online Courses | BrainyTab
• The Objectivity Trap
• Neuromarketing Ethics: How Far Is Too Far?
• Ask Ariely: On Delicious Decisions and Powerful Promotions
• IN CASE: A behavioural approach to anticipating unintended consequences - GCS
• iMotions
• Case Study: How Behavioral Science Saved an Airline Millions (and kept customers happy)
• Decoded: The Hidden Ingenuity of Netflix’s Registration Process
• How to Use the Principle of Reciprocity to Make Your Customers Buy
• Cognitive Science and User Experience — A New Dimension of Abstract
• Behavioural Science Club – Medium
• 165. The Era of Applied Behavioral Economics with Matej Sucha – The Brainy Business
• Smart_Ways__.pdf
• WTTC-Harvard-LearningInsight-BehaviouralEconomics.pdf
• How travel sites use UI patterns to nudge customers
• Behavioral Economics Guide 2021
• The Behavioural Insights Team
• Behavioral Economics Doesn't Have to Be a Total Loss
• «Mind Games» στις τιμές: Ποια είναι τα ψυχολογικά τρικ που αυξάνουν τις πωλήσεις,
• "Nudge Unit"
• The Behavioral Economics Manifesto Gets Revised
• Listen to Nudge | Consumer Psychology Podcast
• Opinion | Those Hurricane Maps Don’t Mean What You Think They Mean - The New York Times
• Behaviour change tactics in action: real world examples – Osman Advisory Services
• Killer Marketing According To Ogilvy’s @RorySutherland
• 6 e-commerce nudges to increase conversion rates
• Choiceology
• The death of behavioral economics - Jason Hreha
• UN Secretary-General’s Guidance Note on Behavioural Science
• UN_Behavioural_Science_Report_2021.pdf
• 29 Psychological Tricks To Make You Buy More
• Every Single Cognitive Bias in One Infographic
• The Psychology Behind Logo and Color Choice
• (1138) Hacking The Unconscious | Rory Sutherland - YouTube
• (1175) Melt | Episode 34 | Rory Sutherland (Vice Chairman Ogilvy UK) - YouTube
• (267) Are we in control of our decisions? | Dan Ariely - YouTube
• (1639) Inside the mind of a master procrastinator | Tim Urban - YouTube
• Rory Sutherland: Want Fewer People to go to AE? Change the Name | Health | WIRED
• Placebos and Behaviour Change – Rory Sutherland
• (1725) The Case for Magic w/ Rory Sutherland - YouTube
• Behavioral Economics: Crash Course Economics #27
• (1129) The psychology of digital marketing. Rory Sutherland Ogilvy - YouTube
• Saving Money and Saving Lives | Cass Sunstein | TEDxBeaconStreet
• (1152) NABS Tuesday Club: 'Clouds and Clocks' with Rory Sutherland - YouTube
• Google's Head of Behavioral Science on Why We Do What We Do? | Maya Shankar PhD
• (103) The human insights missing from big data | Tricia Wang - YouTube
• (122) Choice blindness | Petter Johansson | TEDxUppsalaUniversity - YouTube
• How Behavioral Science Improves Government
• (1725) RORY SUTHERLAND’S 10 RULES OF ALCHEMY - YouTube
• (1534) Rory Sutherland - Behavioural Economics Humans and Advertising - YouTube
• Nudge
• How Netflix’s Choice Engine Drives Its Business
• What Is the Future of Design and Behavioral Science? A Conversation with Cliff Kuang
• Nudges
• https://blog.crobox.com/article/nudge-marketing
• Nudge Marketing: From Theory to Practice
• How To Use Insights From Behavioural Economics In Your E-commerce?
• Social Proof: What, Why & How With Examples

Marketing

• Marketing 4.0 – Mark Truelson
• 27 Truly Inspiring Company Vision and Mission Statement Examples
• AIDA Model
• Impact Of Social Media On Our Attention Span And Its Drastic Aftermath| Countercurrents
• Nike Mission Statement and Vision Statement In A Nutshell - FourWeekMBA
• Most Trusted Brands 2021 - Morning Consult
• The 4 Ps of Marketing: A Step-by-Step Guide (With Examples)
• What Is A Unique Value Proposition (UVP)? | Unbounce
• Marketing vs. Advertising
• The Product Launch Marketing Plan That Earned $1 Million in 60 Days
• Common marketing metrics
• What's New in Marketing? December 2020 | LinkedIn
• (1) Where to Invest in the 4Ps of Marketing | LinkedIn
• Marketing to the Masses | Print Infinite
• The 11 Most Important Hard Soft Skills Marketers Need to Have
• 4 Tips for Proactive Online Reputation Management
• Top 50 Marketing KPIs for Agencies
• What’s Inbound Marketing?
• How to promote your business more effectively with word of mouth marketing | Smart Insights
• Marketing models that have stood the test of time [Free guide]
• The AIDA model and how to apply it in the real world - examples and tips
• 4 Trends Changing the Marketing Landscape in 2020 Beyond [Infographic]
• [Updated] Essential guide | Paid vs earned vs owned media - Talkwalker
• Dan Gilbert: Why we make bad decisions | TED Talk
• Paid Earned and Owned Marketing Channels - The Agency Guy
• What is Inbound Marketing | Digital Marketing | ThinkFuel Marketing
• This Giant List of 100+ Marketing Stats Reveals What Actually Works
• Meet Generation Z: The Newest Member to the Workforce
• The World’s Most Searched Consumer Brands
• Top Smartphone Brands By Global Sales
• Which College Degrees Get the Highest Salaries?
• The Oldest Company in Every Country high-res
• 9 Examples of Inbound Marketing that Gets Customers | WordStream
• (1129) Seth Godin - Everything You (probably) DON'T Know about Marketing - YouTube
• 3 Reasons Digital Marketing Destroys Traditional Marketing

Analytics

• Perceptual Edge - Examples
• The Functional Art: An Introduction to Information Graphics and Visualization: Explaining visualizations in The New York Times NPR and the BBC
• How to Use Google Analytics 4 for Beginners [2021 Guide]
• Analytics Academy
• How to Blend Web Analytics and Digital Marketing Analytics to Grow Better
• 5 Data Analysis Exercise: Practical 14 | R for Statistics in EPH
• data.world | The Cloud-Native Data Catalog
• social-media data on data.world | 52 datasets available
• Data Literacy | World-Class Training Assessements Resources
• Digital in Greece: All the Statistics You Need in 2021 — DataReportal – Global Digital Insights
• Digital 2021 October Global Statshot Report — DataReportal – Global Digital Insights
• Global Social Media Stats — DataReportal – Global Digital Insights
• Tracking Code Overview | Google Analytics | Google Developers
• Analytics with Google Analytics Practical Exercises - Certified Digital Marketing Professional v8.0
• Κύρια πύλη - Statistics Explained
• Digital Marketing Analytics 101: The Data that Matters Most
• Exercises in Data Analysis
• How to Use Google Analytics to Measure and Improve Your Content Marketing
• The Ultimate Guide to Google Analytics Resources
• How to Use Google Analytics to Shape Your Marketing Strategy
• 5 Tips to Increase ROI With Marketing Analytics
• How to Better Integrate Analytics Into Your Marketing Strategy
• An Introduction to Analytics for Ecommerce Websites
• A Powerful Exercise inside Google Analytics to Set You Up for a Successful Year of Blogging
• Free Data Visualization Software | Tableau Public
• Workbook: Google Analytics Dashboard
• RStudio | Open source professional software for data science teams - RStudio
• 10 Simple and Reliable Digital Marketing Metrics
• The Data Scientist’s Toolbox | Coursera
• Data Is Plural
• What is Digital Analytics in Marketing?
• Introduction to Web Analytics - Online Course
• What Does a Data Scientist Do? - KDnuggets
• Data science for marketing
• How Does Google Analytics Work? Complete Beginners Guide [Updated]
• How to Implement Google Analytics With Google Tag Manager
• Florence Nightingale understood the power of visualizing science | Science News
• 5 Things Google Analytics Can't Tell You How to Get the Missing Info
• Avoid These 15 Common Google Analytics Mistakes
• 20 Awesome Sources of Free Data
• Social media analytics 101: The data that matters most
• Backlinko.com Analytics - Market Share Data Ranking | SimilarWeb
• Is your measurement plan future-proof - Think with Google
• 4 Types of Data: Nominal Ordinal Discrete Continuous | upGrad blog
• Analytics in Marketing - Measure Analyze and Manage
• Data Professor
• (1678) How Tableau uses Google Analytics - YouTube
• (1530) Web Analytics Full Course | Web Analytics In Digital Marketing | Web Analytics Tutorial |Simplilearn - YouTube
• 3 exercises to have more fun with Google Analytics

Search Engines

• Search Engine History.com
• Organic Reach is in Decline—Here's What You Can Do About It
• Internet Basics: Using Search Engines
• Search Engine Market Share Greece | StatCounter Global Stats
• Almost Everything You Need to Know About Google's History
• Searching with a Search Engine // Purdue Writing Lab
• Anatomy of a Google search listing - Search Engine Land
• How To Use Google To Search - Search Engine Land
• Infographic: An Anatomy Of Google's Dynamic Search Results Page
• A guide to every 2020 Google SERP feature [Infographic] | Brafton
• Get to know the anatomy of a Google SERP | Brafton
• What Are Google Web Stories? A Guide for Marketers
• Google: You Don't Need To Be An Authority To Rank
• Google Knowledge Graph and How it Works
• How to Get Your Website Listed in Google News
• Google: How to Increase Offline Sales for Local Businesses
• How You Can See Google Search Results for Different Locations
• Search engine market share worldwide 2019 | Statista
• Search Engines - Tutorialspoint
• The History of Search Engines - A Timeline
• Use These 33 Google Search Tricks to Find Exactly What You're Looking For

Search Engine Optimization (SEO)

• The Blogger's Guide to SEO - by Aaron Giovanna Wall | SEO Book
• Ahrefs - SEO Tools Resources To Grow Your Search Traffic
• 9 Google Ranking Factors You Shouldn't Ignore
• The Only SEO Checklist You Need in 2021
• Steal Our SEO Report Template (Inspired by SEO Experts)
• WordPress SEO: 20 Tips and Best Practices
• SEO: The Complete Guide for Beginners (2021)
• SEO Training and Link Building Strategies – Backlinko
• On-Page SEO: The Definitive Guide (2020)
• SEO Content: Complete Beginner's Guide
• Does Social Media Impact SEO? We Ran an Experiment to Find Out
• A Complete Toolkit for Backlink Analytics
• The State of Local SEO Industry Report 2020 Announced
• Google SERP Features [2020 SEO]
• How to Improve Your SEO Using FAQ page Schema
• How to Boost Your SEO by Using Schema Markup
• How to Build Links Using Google Alerts
• The Ultimate Guide to Permalink SEO: How to Rank Higher With Proven URL Tactics
• 5 Things You Need to Know About Social Media SEO
• The SEO Triangle - Simon Kingsnorth
• SEO Checklist: 101 Ways to Improve Your SEO in 2022
• What SEO Used to Be Versus What SEO Is Now
• 9 Tips for Creating Your Best SEO Content This Year
• Google: Fine if 30-40% of URLs in Search Console Are 404s
• Google Offers a Definition of Quality Content
• How to Use Google Search Console for SEO: A Complete Guide
• Google’s SEO Best Practices Summed Up in New Video
• 12 Ways to Use Google Trends for SEO
• Hospitality SEO Best Practices For 2022 Beyond
• 7 Reasons Why An HTML Sitemap Is Still A Must-Have
• Intent-Based SEO PPC: 5 Ways to Build Incremental Benefit
• 7 Local SEO Updates That Will Impact Your 2022 Planning
• What's The Best Local SEO Content Strategy For Targeting 100+ Areas?
• The SEO's Introduction to Rendering
• Research: Trillions of Site Visits Uncover SEO Insights
• A Brief History of Search Engine Optimization - SEO 101
• 3 Indispensable Pieces of SEO Advice for Beginners Clients
• 71 Mind-Blowing Search Engine Optimization Stats
• How Social Media Helps SEO [Final Answer]
• 57 SEO Insights From Google’s John Mueller
• Seasonal SEO: Optimizing your site for the holiday season | Smart Insights
• 100+ Step SEO Checklist to Outrank Your Competition on Google [Infographic]
• New Report Highlights the Importance of Brand Awareness in SEO
• SEO Checklist: 65 Steps to Higher Google Rankings in 2020 and Beyond [Infographic]
• The Past Present and Future of SEO - Journey Over the Past 27 Years [Infographic]
• SEO Writing Tips: 10 Writing Techniques Guidelines for SEO Content
• 8 Things To Master in SEO - Do You Know Them?
• Can Social Media Still Bring You ANY Website Traffic in 2020
• How to Win on SEO Without Spending Money - The Penniless Marketer Full Strategy

Certifications

• Social Media Marketing Certification | HubSpot Academy
• 8 Brand Certifications to Make You a Better Social Media Marketer
• 15 of the best digital marketing certifications to take in 2021
• The Top 28 Digital Marketing Certificate Programs to Enroll
• Free online digital marketing certification exams | Semrush Academy

Interesting blogs

• Advertising Marketing Industry News
• BuzzSumo.com
• Moz Blog - SEO and Inbound Marketing Blog - Moz
• Seth's Blog
• 7 Award-Winning Company Blogs to Emulate - business.com - business.com
• Price Optimization Blog
• Search Engine Journal - SEO Search Marketing News and Tutorials
• 45 Top Digital Marketing Blogs That Accept Guest Posts

Commercials/Ads

• All the 2021 holiday ads and Christmas commercials | Ad Age
• Salvation Army - Facebook 360 Video (2016) (Canada) | Adland
• 60 Brilliant Ads With Amazing Art Direction
• 20+ Brilliant Ads That Grab Your Attention With Clever Headlines And Copy
• Mastercard Uses Its Iconic Logo To Highlight The Importance Of Experiences
• 51 Creative Logos That Use Negative Space Brilliantly
• Burger King’s savage ideas of mocking its competitor | Facebook Advertising Agency | Facebook Marketing Company
• With These Striking Ads McDonald#8217,s Again Proves It Doesn#8217,t Even Need to Say Its Name

Pricing

• Pricing Models for Online Advertising: FF CPC CPM CPA CPL CPS or CPV? • AdFoxly Blog
• Performance Marketing: Difference Between Pricing Models

Digital Marketing Fundamentals

• The Digital Marketing Templates Library
• 11 Essential Elements of a Well-Designed Marketing Ebook
• The Ultimate Guide to Marketing Strategies How to Improve Your Digital Presence
• How to Define Your Digital Marketing Strategy: GSOT Template
• 5 Ways Social Media Can Rock Inbound Marketing Strategy | Brand24 Blog
• The Digital Marketing Ecosystem: Definition Elements Why
• 35+ KPI Examples A Template To Track Them | ClickUp Blog
• 10 Types of Digital Marketing [with Examples]
• Digital marketing vs. traditional marketing: what's the difference? - 99designs
• 3 Marketing Bloopers Digital Marketers Can Learn From | Blog | Online Digital Marketing Courses
• Digital Advertising Vs. Digital Marketing – What’s the Difference?
• 19 Important Digital Marketing Metrics for Measuring Success
• Inbound Marketing Funnel - What is it?
• Difference Between Traditional Marketing and Digital Marketing (with Reasons Forms Examples and Comparison Chart) - Key Differences
• Google Jargon Buster_Digital MarketingV3
• Fundamentals of digital marketing
• Career in Digital Marketing- Complete Guide [2020 Update] | Leverage Edu
• Marketing 4.0 in the digital economy: Moving from traditional to digital marketing - Marketing Tech News
• The Ultimate Digital Marketing Glossary: 108 Terms all Marketers Should Know
• How to Find Out Which Online Marketing Strategy Drives the Best Traffic
• QR Code Statistics 2021: Latest Numbers on Global Usage
• 75 Must-Know Digital Marketing Terms and Definitions
• Top 25 Inbound Marketing Strategies Tactics For 2022
• The State of QR in 2020
• Take the QR vs. NFC Quiz
• How to Create Infographics for Free
• The Shrinking Attention Spaν What It Means for Marketers
• 7 Reasons Why eBooks Should Be Part of Your Marketing Strategy
• A QR Code Renaissance?
• Using GOST for digital marketing planning and management | Dave Chaffey Digital Marketing
• The Ultimate Guide to Digital Marketing | DigitalMarketer
• ultimate-guide-to-digital-marketing.pdf
• Digital Marketing vs. Traditional Marketing: Is One More Powerful Than the Other? | Drift
• The Digital Marketing Transit Map | Gartner
• The Ultimate 2021 Definition of Gamification - Growth Engineering
• HubSpot | Inbound Marketing Sales and Service Software
• What Is Inbound Marketing? | HubSpot
• 17 Examples of Inbound Marketing That Drive Sales | IMPACT
• Digital Marketing Metrics and KPIs
• (8) How to Calculate Engagement Rate for Social Media Platforms | LinkedIn
• How to Measure Social Media ROI: The Ultimate Guide to Success | LinkedIn
• Glossary of 100 Digital Marketing Terms | Living Online
• Digital Marketing vs Traditional Marketing: Which Produces Greater ROI?
• Inbound Marketing
• Glossary of Digital Marketing Terms - Marketing Terms
• What is Inbound Marketing? - Marketo
• Why Social Media is Essential to Inbound Marketing
• You have 3 seconds to gain attention online
• 37 Digital Marketing KPIs (Complete Guide)
• Digital Marketing Terms: The Ultimate Dictionary
• Traditional Marketing vs. Digital Marketing [2021 Updated Edition]
• Best e-commerce marketing strategies to accelerate your ROI
• What is Digital Marketing? Tools to define the scope of digital today.
• What is Digital Marketing? A visual summary - Smart Insights
• Define effective digital marketing KPIs to achieve your goals in 2022
• What Happens on the Internet Every Minute (2021 Version) [Infographic]
• Paid Media Earned Media Owned Media | Titan Growth
• Generational Marketing: How to Target Millennials Gen X Boomers
• (1090) How to use Google Forms - Tutorial for Beginners (2019) - YouTube
• (1037) Trillions of Questions No Easy Answers: A (home) movie about how Google Search works - YouTube

• How Do Search Engines Work? Beginner's Guide
• How to Get on the First Page of Google [Interactive Guide]

Social Media Marketing

• Digital Social Media Marketing Services Pricing in Greece (update 2021) | by Apostolis Aivalis | Medium
• 6 Ways to Calculate Engagement Rate on Social Media
• How to Create a Social Media Content Calendar: Tips and Templates
• How to Create a Social Media Strategy in 9 Steps (Free Template)
• 100+ Social Media Acronyms Abbreviations for Marketers (Cheat Sheets)
• The Ultimate List of Social Media Definitions You Need to Know in 2019
• 19 Social Media Metrics That Really Matter—And How to Track Them
• How to Conduct a Social Media Sentiment Analysis (Tools + Template)
• 9 Social Media Templates to Save You Hours of Work
• Constant Contact Blog
• Social Media Training for Beginners - Social Quickstarter
• 23 of the Best Social Media Articles and Marketing Resources
• What is Social Media Marketing? | Buffer
• Social media for business | business.gov.au
• Social Media Content Plan: Strategy Tips and Template
• How To Develop A Winning Social Media Content Strategy With a Template
• Top 3 Social Media Benchmarks You Need To Know For Your Business | DMI
• Research Guides: Social Media: Research Social Media
• The 2020 Global Social Media Market Survey Report - NetBase Quid
• 5 outstanding social media marketing case studies - OST - Social Media Agency
• Case Study: Creating a Social Media Strategy | Parqa Marketing
• Social Media Manager job description
• Social Media Platform Selection: Keep your eye on the bigger picture | MarketingSherpa Blog
• Choosing the right social media channels for your business
• How to craft an effective social media content strategy
• How to Create Achievable Social Media Goals
• How to Build Your Social Media Marketing Strategy | Sprout Social
• 25 answers to the most common social media questions
• The Complete Guide to Social Media for Small Business | Sprout Social
• The Proven 2020 Social Media Strategy Framework (Steps + Examples)
• Timeline of social media 2021 - Books Are Social
• The Early Adopter Effect In Social Networks — Success Goes To Brands That Get There First
• Introduction to Social Media Marketing
• 50 of the biggest social media questions answered | Find out everything you need to know - FutureLearn
• Social Media Trends 2022
• 14 Job Titles in Social Media (With Salaries)
• 3 Successful Social Media Management Campaigns [Case Study]
• 10 Social Media Statistics You Need to Know in 2021 [Infographic]
• How To Craft a Social Media Content Strategy (from Start to Finish)
• 15 Social Media Content Types (with examples for ideas and inspiration)
• 25 Interview Questions for Your Next Social Media Manager
• 10 Ways to Measure Social Media Engagement (+ 7 Tools to Track)
• The Impact of Social Media on Business in 2021
• Global social media statistics research summary [updated 2021]
• Why Customer Experience on Social Media Is Important
• Social Media Quiz | Socialbakers
• Social Media Awards | Recognizing Best Practices in Social Media
• Presentations 2021
• Creating Video Ads That Convert on Facebook Instagram and YouTube : Social Media Examiner
• Who Are You IRL? Social Media Vs Reality [Infographic]
• Topic: Brands on social media
• 6 Social Media Best Practices for Small Businesses
• The Easy Guide to Social Media for Small Business | WordStream
• e-Business Social Media World 2021 Day 2

Podcasting

• Anchor - The easiest way to make a podcast
• 14 Best Podcast Hosting Sites (with Top 8 Free) - Blog On Your Own
• Εγγραφή podcast εξ αποστάσεως: Πως να ηχογραφήσω remote,
• Εξοπλισμός για podcast: Τι εξοπλισμό να αγοράσω για το podcast μου,
• Podcast Intros and Outros: How to Give Your Show Polish - Castos
• Making my podcast available in the Google podcast app
• Download Free Intro Sound Effects | Mixkit
• Free Funk Stock Music Download Free Music | Mixkit
• Free Jazz Stock Music Download Free Music | Mixkit
• Download free podcast intro music
• Free Podcast Hosting - Buzzsprout
• 9 Best Places to Get Free Music for Your Podcast [2019]
• Submit your podcast to Google Podcasts: The step-by-step guide
• 11 Best Podcast Microphones For Serious Broadcasters
• Podcast Hosting Pricing | Create your Podcast Today | Podbean
• How To Submit Your Podcast To Google Play Music (Step-By-Step)
• YouTube Audio Library

Tools

• AnswerThePublic: that free visual keyword research content ideas tool
• Content Analyzer on BuzzSumo
• Batch Speed - Bulk Web Page Speed Test
• 12 of the Best Link Shorteners That Aren’t the Google URL Shortener
• 15 Best Social Listening Tools to Monitor Mentions of Your Brand
• 41 of the Best Free Marketing Tools for Smart Marketers | Buffer Blog
• The Big List of 25 Top Social Media Management Tools That'll Help You Succeed on Social Media
• Microsoft Clarity - Free Heatmaps Session Recordings
• Creators Calculator - calculate earnings for creators
• Google Search Central (formerly Webmasters) | Web SEO Resources
• 11 Social Media Tools Every Content Creator Needs | Blog | Online Digital Marketing Courses
• 8 Useful AI Tools For Designers For 2022
• Exploding Topics - Discover the hottest new trends.
• GTmetrix | Website Speed and Performance Optimization
• 12 of the Best Infographic Tools to Create Stunning Visuals
• Inbound Marketing ROI Calculator
• 59+ BEST Affiliate Marketing Tools (Complete List For 2021)
• Google PageSpeed Insights: The Truth About Scoring 100/100
• Messenger Bot Marketing Made Easy with ManyChat
• 15 Content Creation Tools For Digital Marketers
• Online Mockup Wireframe UI Prototyping Tool · Moqups
• 9 AI Tools For Media Creation
• Ubersuggest's Free Keyword Tool Generate More Suggestions
• Online Video Cutter - Cut Video Cut MP4 AVI MPG 3GP
• 51 Best Free Visual Content Creation Tools To Make Marketing Easy
• The 12 Best Live Streaming Platforms
• 60 Must-Have Digital Marketing Tools You Should Be Using in 2018 - Top Digital Agency
• Website Grader
• Most Reliable App Cross Browser Testing Platform | BrowserStack
• Crazy Egg Website Optimization | Heatmaps A/B Testing
• Filmr App: Easy Video Photo Editor
• 10 Sites for Free Business Stock Photos (Updated for 2021)
• The Best Online Tools To Know Everything About a Website - Digital Inspiration
• 9 Best Live Streaming Software For Multi-Platform Video Streaming (2022)
• Top 15 Websites to Get Free Stock Images | LearnWorlds Blog
• Omni Calculator
• Remove Background from Image – remove.bg
• 13 Best Chrome Extensions for Digital Marketing and SEO
• 3 Ways to Use Chrome DevTools for SEO Troubleshooting
• The 109 Best SEO Tools That Are Totally Free
• 41 Best Content Creation Tools and Resources: Free and Paid
• A Powerful SEO Toolbox for your Browser – SEOquake
• Slido - Audience Interaction Made Easy
• Pricing | Smaply
• Essential digital marketing tools | Smart Insights
• Google Data Studio: How Marketers Can Build Powerful Dashboards : Social Media Examiner
• Are QR Codes Dead? QR Code Statistics Say No
• The Chrome Browser Settings You Should Tweak Right Now
• Best 5 FREE Digital Marketing Tools You Need
• Create powerful business content together | Xtensio
• What is Google Search Console?

Copywriting

• Copywriting: The Definitive Guide (2021)
• Becoming an Industry Thought Leader: Advanced Techniques for Finding the Best Places to Pitch Guest Posts
• SEO Copywriting: How to Write Content For People and Optimize For Google
• The Ultimate Guide to Writing Blog Posts That Rank in Google's Top 10
• 5 Reasons Why Avoiding Plagiarism is Necessary for SEO
• How To Write SEO Friendly Content (Beginner To Advanced)
• How to Write Website Content That Ranks According to Google
• How To Write Content That Ranks Page #1 on Google
• 3 Differences Between Content Writing and Copywriting

Facebook Marketing

• How Many People Use Facebook In 2021?
• How the Facebook Algorithm Works in 2021 and How to Work With It
• Facebook Marketing in 2020: How to Use Facebook for Business
• 23 Simple Ways to Increase Facebook Engagement (Free Calculator)
• We Analyzed 2 810 Profiles to Calculate Facebook Engagement Rate
• Creator Studio
• 15 Types of Facebook Posts You Can Use to Engage Your Audience – Crello Blog
• 360 Photos – Facebook 360 Video
• Wild and Interesting Facebook Statistics and Facts (2021)
• 20 Secrets That will Boost Your Facebook Organic Reach
• A Marketer's Guide to the Metaverse
• How To Increase Organic Reach on Facebook 2020
• Facebook Stats Every Marketer Should Know in 2020 | Sprout Social
• 75 Helpful Facebook Terms You Need to Know | Sprout Social
• How Hashtags on Facebook Still Work for Businesses
• How The Facebook Algorithm Works + 5 Best Practices (2021)
• Benefits of Facebook for business | Business Queensland
• Infographic: Facebook's Biggest Acquisitions
• Creative Hub
• Post Engagement | Facebook Business Help Center
• The complete guide to digital marketing using Facebook
• Facebook Marketing: The Ultimate Guide
• 10 Facebook Trends That You Need To Know in 2021 [Infographic]
• Facebook Marketing Strategy Tips Guides News
• An Easy Way to See What Works for Your Facebook Page
• Facts Figures // Facebook Statistics for 2021 // Social Media Perth
• Facebook Shares New 'Widely Viewed Content' Report to Counter the Idea that it Amplifies Division
• Facebook page fan engagement rates of selected posts 2020 | Statista
• 5 Ways to Use Facebook Ads to Take Down Your Competitors | WordStream

Youtube Marketing

• How Many People Use YouTube in 2021? [New Data]
• How Much do YouTube Ads Cost? [Updated 2021]
• Starter Guide to YouTube Advertising Costs in 2021 | LOCALiQ
• How To Get More Views And Subscribers On YouTube – vidIQ
• 57 Fascinating and Incredible YouTube Statistics
• YouTube history: How the video-sharing website became so popular - Business Insider
• YouTube Marketing: The Ultimate Guide
• 10 Youtube Statistics That You Need to Know in 2021

Content Marketing

• Your guide to user-generated content
• A Simple Guide to Using User-Generated Content on Social Media
• The Ultimate Guide to Content Creation
• How to Create an Editorial Calendar in Google Calendar [Free Templates]
• Copyblogger - Content marketing tools and training.
• 3 Ways to Use eBooks in Your Content Marketing Strategy | Blog | Online Digital Marketing Courses
• Top 15 Content Marketing Tools
• The New Way to Blog
• I Blogged Every Night for a Week. It Went Terribly. | SparkToro
• User-Generated Reviews: Why It Is Important For Your Business - Taggbox Blog
• Widely Viewed Content Report: What People See on Facebook
• 11 Examples Of Content Creation - Waking Giants
• How User-Generated Content (UGC) Is 42% More Effective for Sales
• 7 user-generated content examples and why they work so well
• The Pros and Cons of User-Generated Content
• Resources - DigitalMarketer
• Manage Control Monetize Your Content
• Changing Attention Span and What it Means for Content in 2021
• 7 Ways to Use Google Trends for SEO Content Marketing
• How to Create the Ultimate Customer-First Content Marketing Plan
• Beginner’s Guide to Business Blogging in 2020 - Single Grain
• 5 ways to use user-generated content in marketing | Smart Insights
• 3 great examples of UGC video campaigns | Smart Insights
• Google Shares New Guide to User-Generated Content Considerations for Google Advertisers [Infographic]
• 10 Ideas for Getting More User-Generated Content
• 46 Mind-Blowing Stats About User-Generated Content (2020 Edition) - TINT Blog
• The 13 Best UGC Platform Options of 2021 | Trend
• Content Strategy Basics | Usability.gov

Instagram Marketing

• The 21 Best Instagram Marketing Tips for 2021 (Cheat Sheet)
• What to Post on Instagram: 15 Creative and Engaging Ideas
• Ultimate Guide to Instagram Marketing in 2020
• Ingramer – Instagram Automation Tool
• Where is the Instagram Aesthetic Headed in 2021?
• The Ultimate Guide to Instagram Hashtags in 2021
• Selling on Instagram: 11 Tips for Growing a Following Primed to Buy
• Instagram Marketing: 10 Powerful Tips With Examples [2021]
• The Marketer's Guide to Instagram
• 4 Instagram Tools to Improve Your eCommerce Strategy - Business 2 Community
• Instagram Marketing: The Ultimate Guide
• The Story of Instagram: The Rise of the # 1 Photo-Sharing App
• Leverage These Instagram Marketing Trends in 2022 : Social Media Examiner

LinkedIn Marketing

• 38 LinkedIn Statistics Marketers Should Know in 2021
• LinkedIn Provides a Peek at the Inner Workings of Its Ads Auction Process
• LinkedIn Publishes New Guide to Effective Brand Building on the Platform

Courses

• 61 Best Free Online Courses For Whatever You Want to Learn
• 37 Free Social Media and Marketing Courses to Elevate Your Skills Today
• Digital Marketing Certification Course Exam Questions Answers (DMCCEQA)
• Best Resources for Learning Digital Marketing in 2021
• 17 Free Social Media Marketing Courses To Up Your Game
• Free Digital Marketing Training (Worksheets Templates Included)
• Facebook Blueprint
• 5 Free Resources for Learning Digital Marketing - Netmark
• 19 Free Tutorials for Google Analytics | Practical Ecommerce
• 13 Free Online Marketing Courses for 2021 - Ruler Analytics
• Free SEO PPC SMM courses with SEMrush Academy
• FREE Resources to Learn Marketing in 2020 | Digital Marketing Courses and Certification

Online Advertising

• Online Advertising: Everything You Need to Know in 2021
• Types Of Digital Advertising: The Ultimate Guide To Digital Ads
• Multi-Size and Multi-Shape Ads for your Digital Advertising - Fluid Ads
• IAB Europe – IAB Europe is the European-level association for the digital marketing and advertising ecosystem.
• blog – IAB Europe
• A Flawed ”Future of Online Advertising’’ Report – IAB Europe
• Banner Ad Sizes: All You Need to Know About Google Ads Facebook Ads Instagram Ads
• The Ad-Based Internet Is About to Collapse. What Comes Next?
• Something is Rotten in Online Advertising - SparkToro
• AdStage Benchmark Reports - AdStage
• Resources - DigitalMarketer
• Perry Marshall's 80/20 Google Ads Facebook Ad Strategies
• 17 Types of Online Advertising – Plerdy
• Google Consolidates Smart Display Standard Display Campaigns
• Average display advertising clickthrough rates (CTRs) - 2021 compilation | Smart Insights
• 5 PPC tools to spy on your competitors' best ads | Smart Insights
• Search Engine Marketing Guide for Hoteliers | Sojern
• Advertising Solutions Center - Think with Google
• What is Programmatic Advertising? An interview with Bob McKay of McKay Advertising + Activation
• Google to block ads that use too many system resources starting August 2020 | ZDNet

Customer Journey

• How to Create an Effective Customer Journey Map [Examples + Template]
• Customer Journey Map Template | User Journey Template | Miro
• How to Create a Customer Journey Map: Template Guide
• Inbound Marketing and the Customer Journey: The Perfect Pair
• What is Customer Journey Mapping Why is it Important? - Salesforce UK Blog
• Customer journey models [McKinsey model RACE Framework]
• How people decide what to buy lies in the ‘messy middle’ of the purchase journey
• The path to loyal customers - Think with Google

Website – WordPress

• How to Create a Landing Page in WordPress
• Top 8 Tips for Designing an Effective Landing Page | by SteelKiwi Inc. | Prototypr
• WordPress - Wikipedia
• How to Set up Cloudflare APO for WordPress – A Deep Dive into Boosting Performance up to 300%
• Build a Website: 6 Steps From 0 to Launch
• Rank Math - Best Free WordPress SEO Tools in 2020
• Image Optimization and Compression Plugin for WordPress and API by ShortPixel
• What Is a Landing Page? Landing Pages Explained | Unbounce
• Best WordPress Hosting in 2020 (Top 10 Comparison) | websitesetup.org
• Domains and hosting explained for non-techies - WeDesign
• Structured Content (JSON-LD) #wpsc – WordPress plugin | WordPress.org
• WordPress Widgets and How to Use Them | Bluehost Blog
• Best WordPress Hosting Compared (December 2020 - Edition)
• Best CMS | Content Management System Comparison 2020 - IONOS
• 8 Tips to Choose an SEO-friendly Domain Name for Your New Website
• 81% of People Think Less of a Business if its Website is Outdated
• Wix and WordPress Tensions Rise
• How to Build a WordPress Site in 24 Hours
• WPBeginner - Beginner's Guide for WordPress
• How to Choose the Best Domain Name (14 Tips and Tools)
• What is the Difference Between Posts vs. Pages in WordPress
• What is a WordPress Plugin?
• What is a WordPress Theme - How to Find a WordPress Theme
• What is a Widget in WordPress? [Beginner's Guide]
• 6 Best WordPress Landing Page Plugins Compared (2020)
• 15 Best Domain Name Generators to Help You Pick a Domain
• Easy WordPress Blog Post Checklist for Better Content - WPExplorer
• The perfect WordPress SEO permalink structure

Books

• Crossing the Chasm 3rd Edition: Marketing and Selling Disruptive Products ... - Geoffrey A. Moore - Google Books
• Matt Wallaert – Start at the End
• Alan Charlesworth - a marketer's view on digital marketing
• Digital Marketing a practical Approach 3rd edition : home
• Some digital marketing books worth a look
• [UPDATED] 125 Books Every Marketer Should Read
• Behavioral Economics for Tourism - 1st Edition
• Top 100 Behavioral Design Books
• Join or Die: Digital Advertising in the Age of Automation

Twitter Marketing

• The Surprising History of Twitter's Hashtag Origin | Buffer Blog
• 60+ Twitter Statistics for Marketers in 2021 [Infographic]

Case studies

• Game-Changer: A Case Study of Social-Media Strategy in Big Ten Athletic Departments

Creativity

• This Guy Uses Forced Perspective To Capture Awesome Photos With Toy Superheroes
• 25 Images That Prove Why Good Design Is Important
• Photographer Shows Off Mad Skills By Sharing Behind-The-Scenes Photos With The Final Photos
• Dribbble - Discover the World’s Top Designers Creative Professionals
• Brainstorming Examples to Inspire Creativity | Miro
• creator-playbook-for-brands_research-studies.pdf
• 40 of the best infographics to inspire you | Canva
• 40 Memes that Marketers Will Love | DigitalMarketer
• 08 Most Creative Shopping Bag Designs
• How the World’s Most Iconic Logos Evolve Over Time
• (1534) Create Britain presents: Rory Sutherland on being creative - YouTube

Email Marketing

• Marketing Shelfie—Billing Edition | Mailchimp
• Digital Marketing Institute : Student Guide : EMail Marketing
• Resources - DigitalMarketer

Buyer Personas

• How to create buyer persona psychographics?
• How to Create and Reinforce Your Buyer Personas
• Target Audience: What is it How to Define it Examples
• Pain Points and Personas – The Persona Blog
• What Is a Buyer Persona in Social Media? - SocialBee
• Marketing Personas Are Almost Always a Boondoggle (but they don't have to be) | SparkToro
• 9 Buyer Persona Examples to Inspire Your Own | Terakeet
• Ultimate Guide to Targeted Buyer Persona Development
• Brandwatch | Consumer Research
• Determining Your Ideal Customer - Entrepreneur.com
• Persona Marketing: NetProspex increases website visit duration 900% lifts marketing-generated revenue 171% | MarketingSherpa
• Forget funnels here's a new model for the path to purchase
• Semrush Persona
• User Persona Template and Examples | Xtensio

Digital Skills

• Are you equipped for a digital tomorrow?

Privacy

• Google Reveals What Personal Data Chrome and It's Apps Collect On You
• Licensing For Stock Images Videos Used In Avada Prebuilt Websites - ThemeFusion | Avada Website Builder
• Here’s What the Big Tech Companies Know About You

Google My business

• How to Add a Business to Google My Business (The Right Way)
• 4 Tips to Boost Your Google My Business Profile
• A Small Business Guide to Google My Business [Infographic]

Link building

• 7 Creative Ways To Earn or Build Links to Your Site
• Link Building for Small Businesses: 7 Tactics That Really Work

Keyword Research

• Swap keywords for topics to start smashing up the SERPs | Smart Insights

Influencer Marketing

• The World’s Top 50 Influencers Across Social Media Platforms
• People who speak more are more likely to be considered leaders