PPC and Google Adwords Seminar
On Friday 20/1/2017 I was the speaker at a seminar about PPC and Google Adwords. The seminar took place at the Digital Media and Communication Department. It was meant as an introduction to Digital Marketing, PPC and Adwords. I was amazed to see the turnout even though it was between semesters. I talked about the…
Being Creative with Google Trends for Tourism
I just came across a link with the Year in Search 2016 in Google Trends. Naturally, I went ahead and filtered the results for the United Kingdom and Italy. I was hoping to find something in the top results that indicated an interest for Greek Tourism. The selection of these two countries was not random. These…
How people use their phones for travel
Think with Google just published a very interesting survey on How people use their phones for travel. The survey outlines 4 major Key findings: Smartphones are travel guides Apps are for loyalty and convenience Simplicity of use is key Phone memory (un)availability is the major reason for unistalling a Travel app There is a lot…