This chapter presents a step-by-step approach to the design, implementation and management of a Data-Intensive Web Site (DIWS). The approach introduces five data formulation and manipulation graphs that are presented analytically. The core concept behind the modeling approach is that of “Web fragments,” that is an information decomposition technique that aids design, implementation and management of DIWS. We then present the steps that must be followed in order to “build” a DIWS based on Web fragments. Finally, we show how our approach can be used to ensure the basic DIWS user requirements of personalization, integrity and performance.